Delta-Xray

Agility and customer centricity — these are characteristics that are regarded as essential cornerstones for a successful business model in today’s digitalised world. Technologies are constantly changing, innovation and product cycles are becoming shorter and shorter, while companies have to evolve constantly to survive in the long-term. In order to meet the modern requirements of volatility, uncertainty, complexity and ambiguity, companies must become more agile (i.e. more flexible, dynamic and interconnected). It’s therefore little wonder that the term ‘agile working’ is omnipresent in this context today. What we often overlook, however, is that we at Porsche have been driven by these principles in the past. Ferry and Ferdinand Alexander Porsche, 1935 I am of course aware that the demands placed on work — and the ways we work — have changed immensely in recent decades. It is all the more important for me to trace our success stories from the past so we can lear